ADV Acquires Hello Kitty's Paradise

ANIMATED CHILDREN?S PROGRAM FEATURES SANRIO CHARACTER HELLO KITTY® AND HER FRIEND MIMI LEARNING HAVING FUN!

HOUSTON September 20 2002-ADV Films today announced the acquisition of rights to distribute the series Hello Kitty?s Paradise on VHS and DVD. Detailing the adventures of legendary Sanrio character Hello Kitty® her best friend Mimi and their friends from school the series is a joyful take on childhood adventures with a healthy smattering of educational content about such important skills as sharing having good table manners writing letters and being polite.

Hello Kitty?s Paradise is another successful part of the Sanrio Company?s wildly popular Hello Kitty® franchise built around the adorable instantly recognizable kitten character. Episodes of Hello Kitty?s Paradise include ?A Blooming Good Morning? ?Kitty?s Clean Cuisine? ?Streetwise? ?A Day Out with Dad? ?Minding Manners? and more.

?Hello Kitty?s Paradise is a standout example of the type of spirited high-quality content that is synonymous with Sanrio?s Hello Kitty® brand? said ADV President CEO and Founder John Ledford. ?We?re very pleased to be able to bring Hello Kitty?s Paradise to the home video market and expect that this title will create many thousands of new Hello Kitty® fans.?

Format:
Hello Kitty?s Paradise is in 16 half-hour episodes. ADV Films plans to release the title concurrently on VHS and DVD. The DVDs will be in child-friendly plug-and-play format-no menu navigation necessary. Release will be in sequential multi-episode volumes.

Availability:
Hello Kitty?s Paradise will be available through ADV?s website and other on-line outlets and in the children?s section of major retailers coast-to-coast. ADV further hopes to make the title available in Sanrio boutique stores across the country.

No release date has been specified at this time but ADV is targeting a Q4 2002 release.

Posted on Friday, September 20, 2002 (Archive on Sunday, October 20, 2002)