Anime Network Updates

We field a lot of questions about Anime Network here at ADV HQ. So in our continuing efforts to keep you all in the loop about the various developments regarding Anime Network we?d like to share these recent press releases:

ANIME NETWORK? ROLLS OUT IN PHILADELPHIA WITH RCN

Video On Demand Offer Substantiates Consumer Demand For Dedicated Anime Channel

HOUSTON May 28 2003 ?The Anime Network the first dedicated anime network in the nation today announced an agreement with RCN Corporation (Nasdaq: RCNC) wherein the Anime Network will be available through RCN?s Impulse on DemandSM VOD service at no extra charge to RCN subscribers substantiating consumer demand for a 24-hour anime cable programming service. The Anime Network?s thrilling array of Japanese animated programming will be available to RCN digital cable customers in Philadelphia beginning June 1 2003.

The Anime Network will provide RCN with approximately 25 hours of programming in English which will be refreshed at regular intervals. The Anime Network?s programming features anime series and feature films in four genres?action science fiction martial arts and comedy?including such popular titles as Noir Spriggan Neon Genesis Evangelion Gasaraki Kimera Samurai X Excel Saga and Those Who Hunt Elves.

?This initial on-demand offer to RCN subscribers is a terrific opportunity to prove the growing consumer demand for this unique style of animation programming? said John Ledford President CEO and Co-Founder of A.D. Vision Inc. parent company of the Anime Network. ?Their digital cable services are bringing high-quality performance and content to consumers in major U.S. markets especially in the tech savvy male 18 to 35 demographic who also represent a significant share of the U.S. audience for Japanese animation.?

ANIME NETWORK GETS PROMOTIONAL SUPPORT FROM ITS FRIENDS

Suncoast Spreads The Word On This Exciting New Network With
In-Store Signage And Online Banner Ads

(Houston Texas June 9 2003) The Anime Network the first dedicated anime network in the nation today announced a nationwide promotional agreement with Suncoast Stores wherein all 385 Suncoast retail outlets will promote the new Anime Network through in-store signage and online banner ads at the company?s website http://www.Suncoast.com. Suncoast?s Anime Network promotion begins June 15th. The announcement was made today by John Ledford President CEO and Co-Founder of A.D. Vision Inc. parent company of the Anime Network.

?We have enjoyed a very successful relationship with Suncoast through our anime home entertainment distribution unit ADV Films? said Ledford in making the announcement. ?Capitalizing on the cross-platform promotional opportunities available through both of our companies we?re able to drive the demand for Anime Network which in turn helps us to promote our anime DVD titles available through Suncoast.?

?This in-store and online banner ad campaign will continue to enforce our claim with MSO?s that consumers are ?demanding? their Anime Network? adds Kevin Corcoran President of Anime Network. ?The in-store signage and online banner ad?s will direct consumers to our website http://www.theanimenetwork.com where we have created a link which will enable them to send an email to their local cable operator expressing their interest in a dedicated channel.?

As previously announced Anime Network has carriage agreements in place with RCN (in greater Philadelphia) and Comcast OnDemand (in Philadelphia and New Jersey) for free video-on-demand programming.

Suncoast is a store brand of the Minneapolis-based The Musicland Group Inc. a subsidiary of Best Buy Co. Inc. and the nation?s leading specialty retailer of pre- recorded entertainment software products. Musicland?s stores are the shopping destinations for music movies video games books and other entertainment-related merchandise. Musicland and its subsidiaries operate more than 1184 stores under three names ? Suncoast Sam Goody and Media Play.

About Anime Network:
The Anime Network? a subsidiary of A.D. Vision Inc. (parent company to ADV Films and Newtype USA) is the first cable channel in North America dedicated to anime (Japanese animation). The Anime Network launched in North America in late 2002. The network is being marketed to multi-system operators (MSOs) from coast-to-coast as both a stand-alone 24-hour digital network and as a VOD programming offer. More information about the Anime Network is available through http://www.theanimenetwork.com.

Posted on Tuesday, June 17, 2003 (Archive on Thursday, July 17, 2003)