ADV Manga Announcement

FOR IMMEDIATE RELEASE

INTERNATIONAL ENTERTAINMENT POWERHOUSE A.D. VISION INC. ANNOUNCES LAUNCH OF ADV MANGA

NEW DIVISION WILL PUBLISH MANGA (JAPANESE COMICS) ART BOOKS ANIME TIE-IN BOOKS NOVELS MORE; FIRST RELEASES ANNOUNCED AT ANIME EXPO 2003 WITH MORE ANNOUNCEMENTS FORTHCOMING

HOUSTON July 31 2003-A.D. Vision Inc. today formally announced the founding of ADV Manga the firm?s new publishing division and the latest major initiative of the Houston-based international multimedia concern. Initially announced in a far-reaching July 4 2003 panel discussion at Anime Expo (Anaheim California) the division will publish manga-Japanese graphic novels-as well as other types of books including high-quality art books tie-in volumes to anime (Japanese animation) films and series and more.

The U.S. market for manga was recently estimated by www.ICv2.com at approximately $100 million annually with growth rate predictions as high as 30% for the current year. Correspondingly traditional comic-store outlets and now mainstream bookstores have dramatically increased the amount of shelf space dedicated to these titles helping in turn to drive even more growth.

?With ADV Manga we are seeking to capitalize on the current explosive growth in the U.S. market for manga and related graphic forms? said A.D. Vision Inc. President and CEO John Ledford. ?We feel that combining our strong overseas relationships with our knowledge of the domestic market for Japanese cultural commodities and our proven marketing and distribution capability is a strong recipe for success.

Initial title acquisitions include numerous titles which tie into anime titles already licensed to A.D. Vision Inc.?s ADV Films division. Full Metal Panic! Cat Girl Nuku Nuku Steel Angel Kurumi Azumanga Daioh Najica and the RahXephon BIBLE illustration book are all examples.

?Our cross-promotional capability is key to the traction we?ve already developed in the licensing market? said Ledford. ?We?re able to reach consumers and potential consumers through our anime division the monthly magazine Newtype USA and via the Anime Network as well; the synergy is extraordinary.?

About ADV Manga
Specializing in Japanese and other East Asian comics illustration books graphic novels and more ADV Manga is the publishing division of A.D. Vision Inc. parent company of ADV Films Newtype USA Anime Network and more. Founded in 2003 with nationwide mass-market distribution ADV Manga is poised to dominate the explosively growing U.S. market for imported graphic novels and related published materials. More information is available at http://www.adv-manga.com.

Posted on Thursday, July 31, 2003 (Archive on Sunday, August 31, 2003)